Be...

“Be valuable. Be interesting. Be bold. Be brief. Be visual. Be sly. Be found. Be active. Be distributed. Be a mensch.” – The Art of Social Media. 

Be valuable, what does that mean? Value is different for everyone. Valuable to one person could be trash to another, so I don’t see how even Guy Kawasaki can describe how to be valuable.

Be interesting, now there’s something most (if not all) people can agree on. Now, I’m not saying that everyone finds plants interesting (I know I sure don’t) but interesting is anything that peaks curiosity, so it can be any number of things.

Be bold, sounds like a lipstick commercial. You have to be careful with this because sometimes bold can be misinterpreted as being insulting.

Be brief, talk fast and affective. One word or saying can send a powerful message. For example: “Make American great again.”- President, Donald Trump.

Be visual, there are more ways to be visual than just plastering a picture and hoping it works. Links, videos, even words can be powerful enough to give a visual.

Be organized, not necessarily OCD but make sure more people than just you can navigate if you’re building a website or something.

Be sly, but be found. It makes sense if you don’t think about it. If you are thinking about it, it is helpful to use “click-bait” titles (How to…, Top ten…, etc.) and never be afraid to hashtag the sh!t out of posts.

Be active, share stuff, but not crappy stuff. That’s kind of hard. Have you ever heard the saying “one man’s trash is another man’s treasure”? There isn’t really a way to know how people are going to respond to what you’re sharing. I recommend if you know it’s good share the heck out of it; if you’re not sure don’t mess with it. It’s like buying clothes, if you have to think to yourself, “but when would I wear this?” you don’t actually want it.

Be distributed, it is possible to schedule posts. There are also apps that can help you with that if you’re wanting to be posting a lot but can’t always remember or get around to it.

Be a mensch, if you’re like me and have never heard that word before, it means a person of integrity and honor. Basically, you do you boo-boo and don’t let anyone try to change you.